Besties Forever.
Visual identity for a pet-focused lifestyle brand — where the pet is the subject of the portrait, not the mascot of the campaign.
Besties Forever is a lifestyle brand for people who treat their pets as what they are: members of the household. Owners who choose the bandana, the sweater and the collar with the same care they'd give to anything for someone they love. The brief was warm, hand-drawn, and never cute at the pet's expense.
The identity sits on an illustration language — the owner and the pet drawn as a pair of friends, in flat colour with a confident line.
Warm palette: terracotta, mustard, soft teal. A system that can run across collars, bandanas, Christmas editions and the odd neighbourhood sticker on a lamppost.
Treated as members of the household.— The brand statement, line one
The system is built for extension. A new illustration lives on the same frame; a new edition — Christmas, Easter, summer — borrows the same hand. The brand is the drawing style, not the pose.
Project delivered 2025; the illustration system remains in rotation.
- Design & art direction
- Alicia Gálvez
- Illustration
- Alicia Gálvez
- Client
- Besties Forever
- Year
- 2025
