Ginefiv.
Patient care essentials — a French-language editorial series produced in-house for the patients of a Madrid fertility clinic.
Ginefiv is a Madrid fertility clinic of the GeneraLife group. During my years coordinating its international patients, I produced in-house editorial pieces for the French-speaking cohort — printed cahiers patients would carry with them through treatment and the months that followed.
This case study collects a re-editing of one of those pieces: Conseils pour une grossesse saine — a twelve-page A5 booklet of nutritional and lifestyle guidance for patients in early pregnancy. The medical content is unchanged. The design is rebuilt from the ground up — a quieter typographic voice, a warmer palette, custom duotone illustration, and a cahier structure that invites the reader to sit with it.
The direction treats the piece as Cahier Nº 01 of an ongoing editorial series — a format that can carry future volumes on the many questions that follow a patient through fertility treatment.
A twelve-page cahier produced in-house for the French-speaking patients of the clinic. Original text — including the paediatric nutrition content — preserved verbatim; the editorial system is new. Illustrations are drawn as duotone (teal + terracotta) on cream.
A patient's cahier,— The editorial brief, set for the project
not a brochure.
Material for patients is often designed to inform, rarely designed to be kept. The cahier reframes it: a format borrowed from magazine culture — a serif voice, a warm ground, custom illustration — applied to clinical content without softening the medicine.
It is Cahier Nº 01. A system open to a second, a third, a fourth — one per quiet question a patient carries home.
- Editorial design
- Alicia Gálvez
- Illustration
- Alicia Gálvez
- Client
- Ginefiv — a GeneraLife clinic (Madrid)
- Scope
- Cover · Grid · Illustration · 12 pages A5
- Context
- In-house editorial — International Patient Coordinator tenure
- Year
- 2025 · editorial rework
