Rosette.
Illustration, apparel and social-media visuals for a Parisian gastronomic restaurant in Clichy.
Rosette is a gastronomic restaurant in Clichy, on the quiet north edge of Paris, where the chef cooks the kind of French food that doesn't need an adjective in front of it. The commission was focused — a hand-drawn vocabulary for the pieces where the restaurant meets its audience directly: the staff shirts and merchandise and the illustrations the room runs on social.
The system is built on a single checkerboard field in burgundy and cream, with a hand-drawn vocabulary of tableware and figures that reappears across pieces. The checkerboard is lifted straight from the restaurant itself — the open kitchen sits in the middle of the dining room, framed in the same tile pattern. The illustrations do the carrying; the type stays quiet behind them.
Three outputs, one vocabulary. Nouveaux Horaires announced the new opening hours — a view into the kitchen. The tote carries the mark into the street. Le Parcours des Six was the save-the-date for a tasting evening with six invited sommeliers. Same checkerboard, same hand, three different jobs.
La vie est plus belle— Rosette, printed on the staff shirt
en Rosette.
The illustrations lived on cotton and on screen — the staff shirts and totes carried the mark into the room and the street; the social-media visuals carried it to the feed.
The system is open and modular. New posts, new seasons, new events — each one a page in the same book.
- Design
- Alicia Gálvez
- Illustration
- Alicia Gálvez
- Client
- Rosette, Clichy — Paris
- Scope
- Apparel & merchandise · Social-media visuals · Illustration
- Year
- 2024–2026 · ongoing
